If you’ve been scratching your head about how to strike gold at your next industry event, then it’s time to clue yourself up about the trends currently making waves in the world of exhibiting.
Posted on 30th July 2015 in Conferences & Exhibitions.
Running a successful corporate event is not just about making sure everything runs smoothly and that everyone has had a good day. That is important of course – but it is also about being able to show a return on investment or more commonly the ability to show a return on objectives (ROO).
Posted on 26th June 2015 in Conferences & Exhibitions.
Every day it seems more industries are adopting video conferencing as their preferred method of communication. Individuals and businesses are recognising the cost-benefit of face-to-face connections both in effective communication and bottom line expenditures. Additionally, as mobile device adoption moves forward and the cloud continues to lower the cost barrier of entry, no doubt we will see even more uses of video conferencing.
The tendency of most smaller businesses is to feel like a cork floating on the ocean, incapable of influencing how or where the market takes them.
This is true in almost every industry.
But it doesn’t have to be that way.
Posted on 8th December 2014 in Business Education, Business Growth, Business Management , Business Profiles, Business Support, Conferences & Exhibitions, Corporate Finance , Finance, Finance Management, Networking.
We’ve all been there; politely sitting through a number of conference presentations mentally compiling shopping lists or daydreaming about the summer holidays instead of actually listening. The topic sounded interesting, and the content is probably useful, but the presentation itself seems to have been made expressly to send us to sleep.
Posted on 5th September 2014 in Conferences & Exhibitions.
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business? Or are they a waste of time and money that end up being ignored or simply thrown in the bin?
“I wish I could grow my business without ever hiring anyone.”
Does that sound familiar?
In the last few years alone we’ve seen how technologies such as cloud computing, digital and mobile technology have transformed the work environment. Employees are working on personal, mobile devices, attending virtual meetings and collaborating on tasks via social media, while some business owners are even doing their bookkeeping on their phones during their commute home. With technology constantly evolving, what will the workplace of the future look like and how will this play out across different areas of the business?
What happens if you are delivering an important business presentation and something goes horribly wrong? Will you be able to think on your feet and save the day?
I’ve seen meetings be a popular scapegoat when it comes to discussing productivity and business. They receive flack from business media commentators, often described as an area of inefficiency or referred to as a ‘productivity vacuum’. Yet, at the same time, studies are backing up the longstanding consensus that teams work better when they are encouraged to collaborate and have the opportunity to interact ‘face-to-face’.
Exhibiting at an industry trade show can be an excellent way of launching a new product or service, helping you gain sales and forge new strategic connections. In fact, research by Exhibit Surveys found that 84% of exhibition attendees have the ability to influence buying decisions, and more than 50% make a purchase as a result of attending a show.
Meetings may be an essential part of the business world; however there are those among us who have no idea how to behave in these situations.