Hearing is one of our most powerful emotional senses but its potential is too infrequently harnessed by businesses when it comes to marketing.
As a new academic year approaches; thousands of bright-eyed university students will once again be populating the various campuses across the country. Despite the rise in tuition fees, there has been a record number of over 342,000 new university applicants who are ready to begin their next steps towards higher education.
One economic puzzle of the 2010s has been a decline in the rate of productivity growth. In previous recessions, productivity per worker climbed, while employment rates fell. In the latest downturn, productivity actually fell in the UK, and by more than employment. British recessions ain’t what they used to be.
So, you have a new job…you are going to be a manager for the very first time. It’s exciting, nerve-wracking and maybe you feel a little bit unsure of what you should actually do first?
At a time when unemployment is still higher than we would like, why is the UK manufacturing sector suffering from a shortage of skilled workers? It seems counter-intuitive that British jobs are going unfilled when so many people are struggling to find work.
We often hear from businesses who are wary about taking on apprentices – particularly small and medium sized organisations. They fear they might not have the skills needed, won’t integrate into their existing workforce and will take a huge amount of managing. My message to these businesses is not to pretend there aren’t challenges, but that there are huge opportunities as well.
A successful and creative product launch can make (or break!) any start-up, since the originality and innovation behind your product is ultimately what will drive your growth in the marketplace. Here’s how to effectively incorporate offline campaigns into your launch/marketing strategy that gain traction, entice customers and boost the significance of your brand!
Every day we make decisions – hundreds, if not thousands, of them, such as what jacket to wear or what to have for lunch. When it comes to the big crunch decisions though – the ones that will have a major impact on our business – it’s often not such a simple matter. It’s easy to sweat over a decision too much to the extent you just can’t see the wood for the trees any more.
Ask any business owner in the digital sector what the biggest hurdle they are currently facing and the answer will be unanimous: talent acquisition.
Even with unemployment hovering close to ten per cent in many countries, a remarkable number of CEOs are still having a hard time finding and retaining staff. Good developers and data scientists have become a mythical occurrence only on par with the unicorn and phoenix. As a result companies are being forced to either seek out highly-trained international recruits to plug holes in their workforce, or to constrain the pace at which they can grow.
Living your purpose is certainly not easy, but you are assured a richness of life that is deep and profound. However, so many people become discouraged and give up the quest because they believe they have to have all the answers right there and then.
In this article, leading sales expert Andy Preston explains that with the current economic climate, it can be tempting for employers to look to sharp, quick fixes and cuts as a remedy to their financial challenges. However now, more than ever, it is important for businesses to take a longer-term view and ensure they retain and motivate their key talent.