Uncertainty is scary. With all of the conflicting economic news out of the European Union lately, uncertainty seems to be the name of the economic game. Recent headlines about slowing growth are only adding to the confusion amongst United Kingdom business people.
Posted on 18th June 2015 in Business Growth.
Our hyper-connected lives make it harder than ever for businesses to break through and connect with customers. Brands can still win the trust of consumers, but only if they are deemed to be authentic and credible. They need purpose, a reason for being that people can both believe in and buy into.
Posted on 17th June 2015 in Business Growth.
“If you always do what you’ve always done, you’ll always get what you’ve always got” goes the adage credited to Henry Ford, founder of the Ford Company. Sadly, it’s a truism ignored by too many struggling businesses that carry on regardless in the face of diminishing sales and falling profits.
Every project has a chance of succeeding, but no project is guaranteed to reach its goal. While the probability of success is influenced by many factors, every decision maker will admit to a degree of nervousness when starting a new project; from a moment of lingering doubt, to a great chasm of fear.
With the economy on the upswing, many business owners are thinking about how they can capitalise on this opportunity and grow their businesses. While some businesses may be contemplating opening a new location, hiring, or upgrading an outdated POS system to take advantage of the economic uptick, freeing up cash to pay for these new opportunities isn’t as easy as identifying the need for them.
Digital is the future of business and this is becoming increasingly obvious to organisations of all sizes in a wide range of industries. The emergence of new technologies is changing the way we live and work and because of this, many unfamiliar digital opportunities and challenges now face business leaders. Those who choose to ignore them may be left behind.
Subscription services are intrinsically woven into the fabric of many of our everyday lives. At breakfast, we digitally access a specific section of our favourite newspaper. We stream music on Spotify on our commute to work, snack food from Graze automatically delivered to our desks and remotely adjust the heating of our home through AlertMe, so that it has exactly the right temperature when we come back.
Brand credibility can provide significant value to businesses. Indeed, credible brands have an increased chance of building loyal relationships and bouncing back from a crisis. While some brands are fortunate enough to have a century of experience under their belts, others are starting the brand credibility building process from scratch.
Posted on 3rd June 2015 in Business Growth.
Last week was Local Business Week, an excellent campaign designed to encourage people to buy more from local businesses. However, you may find it surprising to learn that many small businesses are failing to take advantage of the opportunities available to boost sales online; research we conducted with Buzzboard revealed that just under half of SMEs – 44% – don’t even have a website. And of those that do, over 70% don’t have a mobile optimised site.
How does a business stand out in an oversaturated market? Well, it starts with your thoughts and actions: if you don’t think outside the confines of what’s been tried, you’ll never be able to stand apart from all those others who are slaves to convention.
When it comes to growing your business from a small start-up based at home or in a small office, to a fully established business, there are numerous ways to do it. Some of the best ones, which can often be overlooked, are through using a business blog, getting to grips with LinkedIn and making the most of telemarketing.
By being clear to the team and the company about where you want to be in the river and why, you create flow and momentum towards that objective. However, setting the goal without agreeing the actions behind that goal is counterproductive. The usual CEO language might be, “Our goal is to be the leading seller of commercial X in Europe.” Now what does it take to achieve this?