In today’s fast-moving environment, change is a crucial element of any business. Businesses that fail to change – fail to develop and grow. However introducing change needs to be managed carefully to ensure that it is positive for the organisation, employees and customers.
Posted on 21st July 2015 in Business Growth.
Due to the ubiquitous nature of connected objects in the Internet of Things (IoT), an unprecedented number of devices are expected to be connected to the Internet in the next few years. IoT, mobile and security are growing at a massive pace.
With scaled up deal sizes and increased win rates now accelerating business growth, companies are developing an appetite for even faster expansion through acquisition. With the value of global M&A deals reaching £2.25 trillion in 2014, the highest number since the financial crisis now is a good time to consider such a move. However, where some have succeeded, many have failed.
A key challenge for all small businesses with big ideas is how to match the scale of your ambition with the limited depth of your pockets – how can you make your resources and funds work harder?
We’re living in a social era. Social media, social businesses and social change – which means the charitable behaviour and footprint of all organisations count for a lot.
It’s widely known that there are no immediate shortcuts to success. The best way to expand your business is through devotion and hard work. Although Marketing has proven itself as the most immediate route to growth, you could never claim that hard work isn’t the most productive way to drive profit, but for increased and more prolonged growth there are certainly ways to accelerate and create shortcuts to success.
As any successful global brand will tell you, expansion into new markets can be tough. It involves much more than merely opening an office or offering shipping to a new country. It’s a risky process. Companies can overextend themselves; cash flow can become stretched and the ability to meet customers’ needs grows ever more important.
Every marketer knows that the delivery of a brand’s products and services must live up to the brand promise. However, communicating a promise that’s based solely on rational performance is not enough to grow sales, gain market share or justify a price premium. To drive growth, both promise and marketing must elevate a brand beyond the functional benefits to engage consumers through a total brand experience.
David Cameron recently revealed that there is a £1 billion gap between the total funding UK businesses receive and the amount they need to realise their ambitions for growth. Here I will investigate the reasons for this, and the benefits to UK companies and the wider economy of bridging the funding gap.
The world is forever changing; emerging technology, political revolution, challenging economical times to unpredictable global events we are in constant motion — and our business needs to evolve too, so that it can continue to grow and succeed.
As the old aphorism goes, from little acorns mighty oaks do grow. That’s certainly been true in our experience. In the space of 15 years, we’ve gone from a small start-up with three staff to a company with over 400 employees and building work now underway on a brand new £15m HQ.
Posted on 19th June 2015 in Business Growth.