But then Simon is a communicator, an inspirational public speaker. Given that, it is not surprising to hear him add: “Tell your story! Dragon’s Den shows us that your narrative is vital, if you cannot tell your story, you can’t take your business anywhere.”

But what makes a successful entrepreneur? What is their single most important quality?

“They come in a thousand shapes and sizes and the idea that there is a single characteristic that defines them, is an anathema to me.”

And then Simon says something rather important. “Not everyone has it them to be a successful entrepreneur, but everyone may have it in them. Some people might only discover that they have it in them when the circumstances present themselves.”

So, it may be a case of cometh the hour, cometh the entrepreneur.

The UK is indeed emerging an entrepreneurial success story – but more needs to be done, and one way to achieve this is to shine the media spotlight on entrepreneurs, their challenges, their failures and of course their successes.

The NatWestGreat British Entrepreneur Awards are currently open for applications, and entrants can apply here.