55/Redefined Group is the UK’s champion for the over-50s.

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55/Redefined Group is the UK’s champion for the over-50s, and are partnering with The Great British Entrepreneur Awards to sponsor the national Unretirement Entrepreneur of the Year category.

55/Redefined was launched to celebrate the aims, understand the needs and help address the challenge of ageism which currently causes disadvantage and distress. Their powerful anti-ageism message has proved popular and is already driving positive change in UK today. Their aim is to allow people to thrive at any age whether 50, 60, 70 and beyond by changing society through the removal of barriers of ageism in its various forms.

“We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 50. We advocate for age diversity, positivity and inclusion across all areas and stages of life.”

To find out more, visit: https://55redefined.co