By Sherrilynne Starkie

It is important to understand, that social influence marketing is not just another marketing tactic. It’s not just about user-generated content or advertising on social networks. Smart companies will use social networks to innovate, recruit, evaluate and interact with all the groups of people they depend on for success – whether that is customers, employees, partners or shareholders.

Take a look at our Social Media Jargon Buster

Blog: short for web log. An online diary of sorts

Meme: similar in nature to a ‘chain letter’ circulated online

Ping: short for packet internet gopher. It lets content aggregators know when a blog has been updated

RSS: Really Simple Syndication. Delivers internet content to subscribers

Tag: a descriptive label used to index content

Networks/communities: websites people join to network, find information and interact with other members.

Feed: same as RSS

Twitter: a blogging service restricted to 140 character updates.

Tweet: to publish something on Twitter

Podcast: audio file made available online

Social bookmarking: Tagging, storing and sharing internet content

Vlog: a blog where the content is provided in the form of video Web

2.0: The second generation of web where online content is created, collaborated on and shared by the community

Wiki:
website that allows users to edit and control content

Sherrilynne Starkie is Managing Partner of Strive Public Relations Limited –
www.strivepr.com