The popular messaging app Snapchat has announced its first ever hardware product that combines sunglasses with a built-in wireless video camera.
Spectacles, a completely new type of camera, enables users to record footage from a “human perspective” using a 115 degree field of view.
The sunglasses connect directly to Snapchat via Bluetooth or Wifi and transfer the users’ videos directly into the Memories folder on the app in a brand new circular video format.
The innovative device has learnt lessons from the failure of Google Glass, which was met with criticism over privacy and safety. Unlike Google Glass, Spectacles will let people know when they are being recorded by the use of lights on the inside and outside of the frame.
It can record up to 30 seconds of footage at a time by tapping a button on the left hand corner of the glasses twice and when pressed once, it can record a shorter ten second video.
Snap Inc. said in a blog post: “Imagine one of your favourite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.”
In what they say is the “smallest wireless video cameras in the world”, Spectacles are capable of taking a day’s worth of Snaps on a single charge and can also store videos meaning you don’t need to carry your phone with you at the same time.
Spectacles are being sold in three different colour options – black, blue and coral, and will be available for $130 (£100).
The five-year-old company, which turned down a $3 billion buyout offer from Facebook in 2013, is said to be worth around $20 billion (£15 billion).
Last week, the company changed its name to Snap Inc., stating it will now be easier for people to search for their products by searching Snapchat and Spectacles and Snap Inc. will be for the use of the “Wall Street crowd.”
Founder and CEO of the company, Evan Spiegel said in a blog post: “When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product.
“Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand”.