By Claire West
With 38 per cent of the full-time workforce in England, aged 18 to 45, likely to miss work to watch a World Cup game as it is played, employers face a huge reduction in productivity from increased sick days and holidays this summer. A recent poll from YouGov, commissioned by Telegent, whose chip turns mobile phones into portable TVs, suggests how employers can keep staff ‘on side’ and boost morale.
YouGov asked 2463 Britons what (aside from England doing well) could have the most positive impact on the nation’s morale. A staggering 48 per cent of full time employees under 45 in England said being allowed to watch specific matches live while at work would have the biggest postive impact. This was significantly more than those who thought the best thing an employer could do would be to give staff the day off to watch the game (20 per cent), indicating that the issue is not WHERE matches should be watched, but WHEN.
Telegent’s spokesperson, Diana Jovin, believes that employers can turn the buzz around the World Cup into a positive opportunity for increased performance and morale in the workplace. Jovin says; “Given the clear passion for football in England, employers could score highly if they incorporate the World Cup into their management plans. The World Cup is every four years and allowing employees to watch key matches during work hours is a gesture that could help workers feel much better about their management.
Football is like few other sports in terms of bringing a country together; it triggers excitement and pride also in many fair-weather sports fans. However, the enthusiasm of some fans seems to know no bounds; even a period of job insecurity would not deter the 5 per cent of men from missing or rescheduling their first day in a new job to watch a televised key matches live; nor the 28 per cent who are prepared to miss or reschedule a planned business lunch or 17 per cent who would even miss or reschedule a meeting with their boss.
Jovin continues; “People need a boost after 2009 and the World Cup is an opportunity for companies to profit from the spirit and energy that England matches generate. When people enjoy a good game together, they emerge with refreshed optimism. Intelligent employers will use this to their advantage, whether it’s allowing staff to watch matches online or on their mobiles, huddle around a TV in reception or lunch room, or going to the pub.”
Telegent (www.telegent.com) has shipped over 80 million of its mobile TV receivers worldwide since 2007. Its technology has been embedded in mobile handsets all over the world, turning them into portable TVs that show the same live, free-to-air programming that is shown on conventional TV sets.