By Andrew Jennings, Managing Director of BerryWhite
With an international presence, your business is more likely to succeed than if you focus your attention domestically
With over 7 billion occupants of planet earth, you can guarantee there are millions of consumers out there who would love to get their hands on your product…they just don’t know it yet. The world becomes more connected and open-minded, consumers are increasingly demanding more choice when it comes to what they spend their money on, creating opportunities for businesses the world over. Although exporting can be hard work, if you’re prepared to put in the effort and take the risk, you could be reaping the rewards before you know it.
The great news is that the British government has recognised the importance of strong British exporting and has resources in place to support British businesses. From 2012 to 2013 the government offered £4.3 billion worth of support to businesses so they could achieve their international aims, and has also set a target of increasing exports to £1 trillion by 2020.
One such example is the UKTI, which offers a wealth of grants and opportunities. It provided BerryWhite with a fantastic platform on which to build up our international market by making use of stands at UK trade shows around the world which gave our business automatic credibility. Not only do you get your brand and product noticed, you’ll also increase your knowledge and strategy of researching and entering new markets.
Exporting is a major selling point for potential investors. As a small business it can be daunting to compete against the “big players” when exporting, however you should take advantage and capitalise on the weaknesses of larger companies. As a small business you’re more agile and can utilise your brand’s personality more effectively. By drawing on your website and social media accounts, your business can offer a more personal customer experience than your larger competitors.
As Britain continues to emerge strongly from the global recession, exporting will play an incredibly vital role. It’s up to every business, whether it’s a one-man operation or a multi-national corporation, to look for opportunities to aid Britain in reducing its trade deficit. We’re currently riding on a wave of fresh optimism, and it’s up to us, as business leaders, to keep that momentum going. Really, it’s best for us all!
The International Festival for Business – IFB 2014 – is the most exciting international business initiative of 2014 and International Trade Expo will be at its heart.
A two day expo with exhibitors, seminars, workshops and networking events designed to plug your business into the engine of international trade. Expert speakers, country profiles, advice clinics and innovative solutions for the challenges of doing business in the global market place. International Trade Expo is the event for everyone concerned with international trade.
International Trade Expo 10-11th June, Echo Arena, Liverpool
For more information visit www.internationaltradeexpo.co.uk