Joint Managing Partner at DECA Media Consultancy

Shane McRory Ideas Fest frame

He brings over 30 years’ commercial experience in sales, marketing and management. This has been built up across many service sectors from retail, sales/promotions, financial services, Pay TV, third sector and utilities, in markets both home and abroad. He has a well developed world view having lived and worked in Australia, KSA and China.

Shane has been a key player at DECA since its inception and has supported DECA’s clients to make changes which increase reach and inclusion for all underrepresented communities. Shane has experience partnering with government agencies, organisations, academic institutions, businesses,and communities seeking to advance and promote DEI values for the benefit and development of their brand and communities served, while helping them enhance their business practices and processes.

He comes from mixed heritage and as a gay man feels passionately about the need for brands to reflect the people they want to attract as customers.

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