Founder, Sticky Heelz


Laura Birrel

Laura is the founder of Sticky Heelz, the patented shoe slip prevention product Laura invented to keep her much loved heels from slipping off and blistering her feet. Sticky Heelz secured Laura the titles of 2016 and 2020 winner of the GBEA awards for Scotland and Northern Ireland. With the credibility built from her awards she has gone on to develop other businesses. As chartered management accountant Laura works with start-up entrepreneurs on their strategy and financials getting their business investment ready. Laura’s career provides range of business sector experience including in the retail, energy, sustainability, construction, social care, hospitality sectors and within the public sector.

Region: Scotland