Marketing automation in 2021 has to respond to the customers’ demands: less generic campaigns, more personalisation, and more relevance. Invest in marketing automation software that allows you to have a 360-degree view of the customer’s behaviour and cross-reference reports. This section discusses integrations, tools, email marketing, artificial intelligence, conversion tracking and much more.
In this free session, James Oakley, recognised as one of the world’s leading mobile marketers, identified how much small businesses should be spending on Google Ads.
Modern consumers expect to be able to engage with a business whenever they want, wherever they are, no matter the size of the business. Here, Bob Dearsley engages with the story.