All Sales & Marketing articles

  • Social media, phone
    Article

    How will brands engage as more consumers switch off from social media?

    2021-07-15T07:47:00Z

    Over the course of the Covid-19 pandemic, a quiet revolution has been growing on our mobile devices, or should we say away from them.

  • featured-tailoring
    Feature

    Are you faking personalised products?

    2021-06-03T10:05:00Z

    Retailers beware! Your personalised shopping experience may not be as inclusive as you think. Here are some tips on how you can optimise your shopping experience.

  • World
    Article

    Four essential ingredients to make a global impact as an entrepreneur

    2021-05-25T07:28:00Z

    The world is full of after-the-event wisdom about how entrepreneurs fail. There is an avalanche of advice out there about what not to do, rather than what you should do to increase the odds of your baby becoming the next Amazon or Uber.

  • 185897236_1901053706716338_8313995082134884379_n
    Video

    Hitting the shelves: How to win retail listings

    2021-05-13T14:00:00Z

    How to enter a business you have absolutely no experience in and become a master of it. Nick Coleman of Snaffling Pig talked to The Lightbulb Sessions about how he took the retail world by storm with no knowledge of the lingo, no prior experience, and by embracing his mistakes. 

  • iOS 14.5
    Feature

    The effectiveness of the ad economy post-Covid

    2021-05-10T08:46:00Z

    Like many industries and most aspects of life, the Covid-19 pandemic has had a dramatic impact. And the advertising industry is no different.

  • High-Streetjpg
    Feature

    Can struggling High Street retailers survive with online?

    2021-02-16T07:03:00Z

    Although the steady growth of e-commerce sales in the UK since the mid-2000s has had a dramatic impact on High Street retailers, the Covid-19 pandemic and subsequent lockdowns have only accelerated the issue.

  • Dan Gable, ShoutOut FBT
    Video

    The power of storytelling through video

    2021-02-11T07:09:00Z

    In this free session, Great British Entrepreneur Awards founder, Francesca James, sist down with founder of Sprat and ShoutOut, Dan Gable, to discuss the power of video marketing and storytelling.

  • Building a thriving community FBT
    Video

    Building a thriving community for business success

    2021-01-28T11:24:00Z

    In this session, the Great British Entrepreneur Awards speaks with previous winners Ruari Fairbairns of One Year No Beer and Hannah and Sophie Pycroft of Spectrum Collections.

  • James Oakley - FBT LIVE
    Feature

    How much should a small business be spending on Google ads?

    2020-11-26T12:35:00Z

    In this free session, James Oakley, recognised as one of the world’s leading mobile marketers, identified how much small businesses should be spending on Google Ads.

  • Influencers FBT Thumbnail LIVE
    Event

    How to use Influencers to grow your business

    2020-11-19T12:02:00Z

    In this free session, Great British Entrepreneur Awards head of content Jonathan Davies sat down with founder of Influencer, Ben Jeffries and influencer marketing manager of Shreddy, Laurr Lethbridge-Hall.

  • Faraz Aghaei - FBT Thumbnail LIVE
    Video

    Building a brand: Narrative to visualisation

    2020-10-29T12:06:00Z

    In this free session, Great British Entrepreneur Awards head of content Jonathan Davies spoke with Faraz Aghaei, co-founder and creative director of The Clerkenwell Brothers to discuss why branding is so important.

  • James Burtt - FBT LIVE
    Video

    Do you want to start a podcast?

    2020-10-22T12:04:00Z

    In this first Lightbulb Session, Great British Entrepreneur Awards founder, Francesca James, spoke to the UK’s leading expert in successful podcasts, James Burtt.

  • LYlnGJ4S34wuemZCEBS71596466566
    Opinion

    Connect your acquisition & advocacy tools to increase customer lifetime value post-Covid

    2020-08-07T12:36:25Z

    This article was originally published on the Mention Me's website. Despite acquiring significantly more customers during lockdown, many businesses are now struggling to encourage shoppers to return. Mention Me 's webinar takes place on Friday 14th August 2020 at 11:00am (BST) and explores how to overcome this challenge and ...

  • small businesses shopping
    Video

    Pivoting a video agency & setting up a business to keep front line workers safe during COVID-19

    2020-07-01T12:24:00Z

    Pivoting a video agency & setting up a business to keep front line workers safe during COVID-19.

  • Screenshot 2020-04-08 at 16.29.08
    Feature

    Trade set to plunge as COVID-19 pandemic upends global economy

    2020-04-08T16:30:05Z

    The World Trade Organization (WTO) is predicting a severe decline in international commerce this year. In a new report the WTO forecasts a contraction of between 13% and 32% this year. Estimates of the expected recovery in 2021 are equally uncertain, with outcomes depending largely on the duration of the ...

  • Screenshot 2020-04-08 at 07.18.25
    News

    Twitter founder donates 28% of his wealth to coronavirus fight

    2020-04-08T07:23:46Z

    Jack Dorsey, Twitter’s chief executive, has pledged to donate $1bn (£800m) to fund coronavirus research to help “disarm this pandemic”. Dorsey, who co-founded Twitter in 2006 and went on to found payments company Square, tweeted on Tuesday that he was donating $1bn of Square shares to a charitable fund, called ...

  • News

    Facebook and Google ads credit for small-to-medium sized enterprises

    2020-04-07T13:03:02Z

    On Friday the 27th of March, Google announced that they will be offering ad credits for small-to-medium sized businesses (SMBs) who routinely advertise with them. Google have pledged $340 million in Google ads credit, to help companies “stay in touch with their customers during this difficult time” ( Google Ads ...

  • home
    Feature

    Can an emoji save lives?

    2020-04-07T11:45:41Z

    By Ritchie Metha, School of Marketing There is a sort of irony in our current global predicament. As Coronavirus forces us into ‘social distancing’ it has brought the world closer together in a way that is unimaginable. Today, more than ever we stand as a global community, where no one ...

  • DrivenMedia-1-2048x1024
    News

    Get your brand onto the UK’s major road network

    2020-03-30T14:35:42Z

    DrivenMedia are your advertising partner if you want to get your brand onto the UK’s major road network, one of the most congested in Europe, we use commercial trucks as mobile billboards.

  • Ben Harper
    Feature

    What is your top tip for content marketing in 2016?

    2016-09-16T14:51:21Z

    Data is growing increasingly important in digital marketing, particular in the content and social media areas. To find out more, we asked Ben Harper, co-founder of Datify, for his top tips in content marketing for 2016 and how a data-led culture has become entrenched in marketing departments. Click here to ...