Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands.

Weetabix is also the name of one of the company's products, a wheat-based breakfast cereal in the form of relatively large biscuits.

The food product was originally invented in Australia in the 1920s by Bennison Osborne.

Source: Wikipedia