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All buyers are unique and must be treated as such. To make the most effective marketing programs, companies must address the needs of the buyer at every stage along the purchasing journey.

But how do you know when to engage your customer with a more personalised journey?

Integrated Live Marketing Summit are presenting a complimentary webinar: "A Look into the Future of Marketing: Building Adaptive Journeys", hosted by Act-On’s CMO Michelle Huff.

Michelle has over 17 years’ experience helping market leading companies including Salesforce and Oracle, and currently oversees the entire spectrum of Act-On’s marketing efforts.

During the webinar, Michelle will discuss how to adapt to continual changes in the marketing landscape and using Account Based Marketing to personalise the buyer’s journey.

To take your business to the next level, you must understand the needs of your customer. Register for this free webinar today to reap the rewards.