Waitrose has launched a trial of a packaging-free supermarket in Oxford, encouraging shoppers to bring their own containers in a bid to reduce single-use plastics in its stores.
Fruit and vegetables will not be wrapped in plastic packaging, and shoppers will be able to fill containers with products such as pasta, rice and cereal.
Waitrose said hundreds of products have been removed from their packaging, and it is also doubling the amount of 'wonky' fruit and veg it sells.
Customers who do not have their own containers will be able to 'borrow a box' for a £5 deposit which is refunded when the container is returned.
Refills of liquid products like beer, wine, laundry detergent and washing up liquid will also be available.
And there is good news for customers, with prices set to be around 15% cheaper due to the removal of packaging costs.
Tor Harris, head of corporate social responsibility for Waitrose, said: "[We want to] help the growing number of customers who want to shop in a more sustainable way.
"This test has huge potential to shape how people might shop with us in the future so it will be fascinating to see which concepts our customers have an appetite for."
Ariana Densham, ocean plastics campaigner for Greenpeace UK, said:"The top 10 UK supermarkets produce 810,000 tonnes of throwaway packaging each year, so we need to see other major retailers taking plastic reduction seriously and following Waitrose's lead."