By Jonathan Davies

Vodafone has revealed plans for a home broadband service in the UK.

The mobile phone operator already has broadband and pay-TV services in Europe, but it is bringing broadband into an already fiercely contested UK market and says it will be able to reach 22 million homes at launch.

Vodafone Connect will initially launch in Manchester, Hampshire, Berkshire and Surrey next week for existing Vodafone customers.

Vodafone said it will also launch an accompanying app which will allow parents to turn-off WiFi to force children to take a break from the screen. It will also allow customers to supercharge the connection to one device for up to two hours.

Cindy Rose, consumer director at Vodafone, said: “This is an ambitious launch for us in an already crowded market so we knew we needed to do something really unique.”

Vodafone is expected to launch a pay TV service later in 2016.