By Marcus Leach

A new campaign from Virgin Media Pioneers is being launched to address the issues of youth unemployment and challenges faced by today’s young and aspiring entrepreneurs.

The campaign, Control Shift: The Rise of Young Entrepreneurs, will be launched at MADE: The Entrepreneur Festival next week and will highlight the most pressing challenges that young aspiring entrepreneurs face in the UK today.

Statistics released yesterday showed unemployment among 16-24- year-olds jumped to 20.8 percent in the three months through July, the highest rate since records began in 1992. Facing these bleak prospects, more young people are looking to start their own business, rather than take the traditional path.

The launch of Control Shift will kick-start a mentoring programme which will match up Virgin Media Pioneers with high profile entrepreneurs for a period of mentoring to help tackle specific challenges they are facing with their fledgling businesses and will kick-start a research project to explore and reveal the practical solutions Government and business can take to encourage and facilitate more young people to become self-starters.

This will include the involvement of a high profile focus group of experts and a poll sourced from 1,500 young entrepreneurs.

“With one in five young people unemployed and bleak graduate employment prospects, it is a tough time for young British people, particularly for those facing social exclusion and deprivation issues," Richard Branson, chairman of Virgin Group said.

"The Control Shift campaign provides a powerful call to action to those with the power to improve the conditions for Britain’s young people.”

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