A new feature on Tinder, announced today - April Fools Day - aims to make you look popular, but more attractive than your friends; sound suitably intellectual or moronic, depending on your partner preferences.

The feature, called Tindermisation, came about following a request from an established Enjoy Digital client who sought the company’s support with his personal Tinder profile. He asked if it was possible to increase his “match rate” through optimisation using a similar approach to the one used for his business’ website.

Following months of experimentation and success – said client is now set to tie-the-knot – it became clear that there was a major gap in the market and Tindermisation has today become the latest digital service from Enjoy Digital, available to individuals across the UK.

The service begins with a rigorous personality audit conducted by a qualified TinderScribe who can pinpoint each user’s most captivating traits and selling points as a partner. This is shortly followed by a bio optimisation consultation to help users make the most of their profile.

For the entire length of a Tindermisation contract, users will regularly be provided with in depth profile and match analysis as well as A/B testing of potential opening lines to lower the risk of rejection. There is even a 24/7 hotline available for those moments of extra support.

So that is an interesting product launched on April 1st 2017, it appears though that you would have had to have born on March 31st 2007 (yesterday), to be convinced.

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