By Maximilian Clarke

The cream of the UK’s business world will be formally recognised at the 2011 National Business Awards tonight (Tuesday) in London’s Grosvenor House Hotel.

Now in their tenth year, the awards celebrate the companies and individuals who’s input has helped to shape the world of business for the good.

Previous winners include Innocent Drinks, Gü chocolate puddings, and the Go Ape! outdoor adventure parks founded by ex-serviceman, Tristram Mayhew.

Award categories recognise business’ excellence in marketing; in online performance; in customer service; in positive transformational change; in sustainability and more, whilst an award for the most entrepreneurial individual will be presented.

“The National Business Awards… embody the core principles of business excellence, innovation and ethics, all of which are central to Orange’s company values,” says Martin Stiven, Vice President of Business at Orange- the awards’ headline sponsor. “All finalists have demonstrated exceptional drive, resilience and innovation during challenging economic conditions. Many congratulations to all finalists and best of luck with the next stage of the competition.”

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