By Alistair Rennie, Managing Director, Foosle

Are you busy? It’s a fair assumption to say, yes, you are. Whether it’s in work or at home, we’ve never had more demands on our time, so it’s unsurprising that we’re becoming more and more reliant on technology to make our lives simpler and easier.

The way we use technology for business has evolved in recent years — not only from a time-saving perspective but also economically. Take the webinar for example - one of the best ways to avoid spending time and money on a face-to-face meeting, giving you a platform to exchange information and use your time in the most efficient way. When you start to think about it, there are very few areas of business that technology has yet to touch — but there are some points where businesses aren’t making the most of the benefits that it brings.

Video interviewing is something that has so far had a much larger impact in the USA than it has in the UK and Europe. But this is about to change: there are well established patterns for tech trends which often start over the pond, but take a little longer to reach the UK market. Research from Foosle, the UK’s first jobsite to also offer an integrated video interviewing platform, revealed that two thirds of businesses reject up to 75% of applicants after the first face-to-face interview — indicating that for many businesses, the first interview may not always be worth the time, effort and money that it costs.

When it comes to video interviewing, one of the unquestionable benefits is that it’s flexible, whether your company is large or small, recruiting for multiple positions or just for one. It’s actually not so different to a face-to-face, in the respect that you’re able to assess qualities like presentation, verbal communication, initiative and professionalism much more easily than you can from a CV alone, without incurring the costs in time and money which are often associated with conducting the interview in person.

Lots of employers tend to use Skype and conduct live video interviews, but waiting around for candidates to log on can be tiresome and the process can often slow down with a bad connection or mistaken usernames. With employers wasting significant time and money on unsuccessful job interviews, we’re keen to help them understand how video interviewing can really streamline the recruitment process. Whether it’s a way to shortlist candidates, or a replacement for a telephone interview, there’s strong value for a businesses of any size to consider how video interviewing can fit within their existing process to enhance it.

Two tips for getting the most from video interviewing:

1) Know what you’re looking for

In the same way as you would with a face-to-face interview, you can usually trust your instincts when it comes to knowing if someone is right for the job. Putting together a short checklist of things you’re looking for might be helpful: consider whether the candidate has taken the time to present themselves well? Are they sitting somewhere well-lit, with a clean background? These cues will give you a good indication as to the candidate’s preparedness, in a similar way you’d get from a face-to-face interview.

2) Decide who needs to feedback

Using a video interview product means more flexibility for the candidate, but also for you. Unless you’re doing a Skype interview, which would require you to be present at the same time as the candidate, you’ll find that you can often review and shortlist applications when it suits you — and share them with other people in your team for feedback. So even if you’re hiring for someone who’s outside of your team, you can quickly and easily get input from the right people. Furthermore, with a traditional interview you’re bound to making notes while you’re in the room — whereas the beauty of the video interview means that you can always hit replay if you need to.