By Claire West

Theo Paphitis has developed an innovative way of giving much needed publicity to UK small businesses.

Each Sunday Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hash tag #SBS.

Only tweets made between 5.00 PM and 7.30 PM count. Each week Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 230,000 followers and the selected businesses are featured on, this provides a massive boost to the chosen businesses.

Last Sunday Theo selected on line retailer, The Beach Factory, for the much coveted weekly #SBS award.

A carefully worded tweet succeeded in catching Theo’s eye last Sunday. The Beach Factory’s owner, Anne Speak, had tweeted “This has to be our week, perfect timing to promote sun protection swimwear as sun burn is so un-cool.”

The Beach Factory believes in “Making it Fun Under the Sun” and always has an extensive range of sun protection products and holiday accessories in stock for quick delivery. “Our customers come back to us year after year knowing that they can get what they need for the perfect holiday without the
risks of sun burn” said Anne.

Timing is everything in business and the recent good weather offered the perfect opportunity to bring The Beach Factory’s message to Theo’s attention. “We’re flattered that Theo has endorsed our efforts and that we now have the opportunity to join his club of like minded small business
entrepreneurs” adds Anne.