By Marcus Leach
Winning a world cup, in any sport, is the pinnacle of all sportsman's career and the motivation has little to do with monetary reward. However, with sporting success comes financial gain in today's environment.
India's cricketers, fresh off the back of winning the 2011 World Cup, have been showered with praise, and monetary bonuses from India's cricketing body and state governments.
Every member of the triumphant squad was given a £140,000 bonus from the Board for Control of Cricket in India (BCCI). On top of that state governments have also said there will be cash prizes for players from their states.
There have been wild scenes in India ever since Saturday's final in Bombay with fans swarming the streets, and joined by Congress Party president Sonia Gandhi.
The Delhi government gave captain MS Dhoni £280,000; Punjab has given £140,000 to Yuvraj Singh and Maharashtra has matched that in a gift to Sachin Tendulkar. On top of that several other players have been offered apartments and plots of land.
Yuvraj Singh, Man of the Series, has also been given an Audi by the carmaker, whilst Indian Railways also announced first-class lifelong passes for the team members.