By Marcus Leach
Tesco has seen their advert for their Butcher's Choice Sausages banned by the Advertising Standards Authority (ASA) for misleading customers.
In the advert pigs are shown roaming freely in fields and a barn. However the ASA said that pigs used for these sausages were bred both indoors and outdoors with restricted movement.
Tesco have been left confused by the ruling, saying the farmer featured in the advert was a genuine supplier.
"We're a bit baffled by this ruling," a Tesco spokesperson said.
"The farmer featured is a Tesco supplier and produces some of the pork featured in our ad.
"We genuinely don't see how the ASA can say an ad showing a genuine Tesco farmer can be misleading."
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