By Claire West

The importance of the corporate sustainability agenda is growing bigger all the time. Businesses are realising that improving the environmental performance of their company can lead to benefit both on a financial and operational basis, but knowing what to invest in, how to raise capital, getting boardroom buy-in and mapping return on investment is their next real challenge.

The need for businesses to turn investing for sustainability into a major bottom-line benefit underpins the launch of ‘Investing for Sustainability’ a one day conference, being held on the 27th January 2011, One Whitehall Place, London.

The conference aims to show delegates how to take the next step in becoming a truly sustainable business by saving money, reducing risk, planning for growth and ultimately to secure a competitive edge. During the one day conference business leaders from Eli Lilly, Williams Formula One, John Lewis Partnership, Whitbread and many more will be providing practical advice on the sustainability agenda, allowing delegates to share the latest in thought leadership, sector knowledge and best practise.

Editor of Sustainable Business magazine, Tom Idle says: “Investing for Sustainability will provide businesses with the tools to future-proof the company’s future by saving money, reducing risk, planning for growth and securing a competitive edge which can benefit their businesses, now and in the future.”

‘Investing for Sustainability’ is produced by the team at Sustainable Business, the UK's number one climate change and sustainability magazine for business. Sustainable Business drives the agenda for firms looking to take advantage of the emerging low-carbon economy — and helps them to make it happen.

‘Investing for Sustainability’ will be held on the 27th of January 2011 at One Whitehall Place, London. For up to date speaker information, registration details and sponsorship opportunities visit www.investingforsustainability.com or call Paul Napper on +44 (0)208 651 7132.