By David White, Managing Director, Weboptimiser

The Sony Ericsson Xperia X10 mini has been awarded European Mobile Phone 2010-2011 by the European Imaging and Sound Association (EISA*)

We're delighted Sony Ericsson has been recognised for refining the smartphone user experience, said Timo Maassmann, Global Product Marketing Manager Sony Ericsson.

Interestingly he commented that over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform.

The official award citation from the EISA jury reads: Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a 5 megapixel camera with flash. The phone runs on the Android platform and offers users the full benefits of a much larger device

Every year, the EISA Awards reward new products that combine not only the most advanced technology, the most desirable features, the ultimate expression of design, the most satisfying ergonomics and the greatest value for money. In short, EISA recognises the features most likely to be appreciated by a consumer seeking the highest quality and functionality.

Editors from 50 special interest magazines across Europe singled out the Sony Ericsson Xperia X10 mini as their number one mobile phone, highlighting the mobile phone's style and design features and the easy way you can use it to communicate with just one hand.

Evidence continues to demonstrate the power of the Android smartphone. Sony Ericsson is a 50:50 partnership between two global players whose vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment.

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