Whilst Black Friday famously sees huge discounts from some of the biggest global brands, small online businesses are also taking full advantage of the yearly event, doubling their sales across the weekend on average.
Whilst some consumers begin to shun big businesses’ Black Friday attempts, small businesses are reaping the rewards from this annual event, according to new research carried out by website building platform Weebly.
Weebly found that one of its platform users saw 60% of its yearly sales in just three days, whilst online stores who also enable around the clock shopping saw 50% of sales during Black Friday happening after just a few hours.
With it being simpler than ever before to create and run an online shop, there has been a notable exodus of small businesses from the high street and a dramatic increase in those online. With the shopping industry booming from this digital movement, it can expect a 55% added increase in shipments across the weekend, thanks to small businesses benefitting from Black Friday.
David Rusenko, CEO of Weebly, said: “Black Friday remains an important date in the small business calendar. Whilst many consumers see through larger brands using it as a marketing gimmick, they welcome the genuine discounts and promotions that small businesses offer. With entrepreneurs now being able to create and run an ecommerce store and email marketing campaign from their smartphone, it has never been simpler to participate in the weekend long phenomenon.
It comes as no surprise to see small businesses benefitting from Black Friday, as they take full advantage of all the digital tools at their disposal. Online efficiency is no longer restricted to the tech savvy, and our research indicates that emerging companies can compete with the world’s largest companies in the global marketplace.”
