By Francesca James, Founder, Great British Entrepreneur Awards & Community

I’ve been talking to a number of entrepreneurs recently about how they have pivoted or adopted a ‘plan b’ during these challenging times.

In this episode I talk to Emeka and Ifeyinwa Frederick, the founders of Chuku’s.

Previous Great British Entrepreneur Awards’ 2018 Finalists, we’ve been familiar with their story throughout their journey which started by “popping up across London with their award-winning restaurant concept”.

Following a successful crowdfunding campaign (which you can read about here), they moved in and launched their first permanent site in Tottenham. Pre-pandemic they were celebrating opening the doors earlier this year. Their mission is to re-tell the narrative around African cuisine and culture and celebrate the beauty of Nigerian culture specifically.

They has a passionate brand community and described the time as a “wonderful point”.

Food & Drink businesses on the high street have been hit tremendously, and they admit that Covid has had a significant impact on them.

Knowing that they’re about “more than food” they’ve pivoted in a unique way, bringing people together and celebrating their culture digitally.

You can watch the full interview below:


At the Great British Entrepreneur Awards & Community we have launched a new category to recognise brilliant entrepreneurs like Emeka and Ifeyinwa who have adapted during this crisis. If you know an entrepreneur who has pivoted, send them here.

The Great British Entrepreneur Awards & community is proud to be supported by Funding Options on this initiative.

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