The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Will and Martyn Rees have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Will Rees and his son Martyn founded Direct Online Services Ltd in 2009 whilst based in Gloucester during the recession.

Twitter @worktopexpressFacebook @worktopexpressInstagram worktopexpress

The aim of promoting solid wood products online, combined with technology with sustainability, quality delivery and affordability. Their most popular brand is the Worktop Express®, the UK's leading online solid wood worktop specialist, stocking a huge range of oak, beech, iroko and other wood worktops.

USP: Affordable, fine-quality, solid wood worktops.

To view the full Shift 100, click here.