The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Vicky Brock has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Vicky Brock launched Clear Returns, a software-based business whose technology depends on that algorithm. Retailers lose millions on the fact that items are often returned because they are the wrong size, or their appearance varies from what the customer thinks they are buying.

Twitter @Clearreturns

Clear Returns aims to detect patterns of high-return rates amongst online customers buying fashion clothing. They specialise in proprietary and patented algorithms and processes are based on industry wide returns data, enabling them to detect significant micro-patterns and make statistically accurate decisions.

USP: Software solutions to reduce return rates and customer attrition, boosts sales and improve the customer experience.

To view the full Shift 100, click here.