The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Tricia Cusden has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Look Fabulous Forever was founded in 2013 by Tricia Cusden. Tricia wanted to create a business which would be a source of help and inspiration to older women.

Twitter @LookFabForeverFacebook @lookfabulousforeveruk

The makeup range was created to bring specific benefit to older faces, eyes and lips and they chose feature only age appropriate 'models' in all their gallery photos and video tutorials.

USP: Makeup for older women, specifically formulated to suit more mature faces.

To view the full Shift 100, click here.