The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Tom Adeyoola has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Tom Adeyoola came up with the idea of Metail after seeing his girlfriend’s love of clothes shopping and how it was a lot less fun to shop online. Adeyoola then wanted to find a way to help his girlfriend love shopping online as well as in-store.

Twitter @MetailFacebook @MetailInstagram metailgram

Metail is a virtual clothes try-on where you can choose clothes and see how they fit on you. This also helps retailers engage with consumers more.

USP: Allows people to try on clothes virtually online.

To view the full Shift 100, click here.