The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Susan Ma have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

After appearing on BBC’s The Apprentice in 2011, Susan Ma was given the opportunity to present her passion and vision for natural and cruelty-free skincare to Lord Alan Sugar. Impressed by the products, he spots a unique business opportunity and invests to become a 50/50 partner.

Twitter @TropicSkinCareFacebook @TropicSkinCareInstagram tropicskincare

Tropic Skin Care are natural beauty products. They also empower people all over the country and provide them with the means to start their own beauty business with Tropic.

USP: Natural and cruelty-free skincare, allowing others to start their own business selling Tropic products.

To view the full Shift 100, click here.