The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Sumanta Talukdar and David Grey have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

WaveOptics was founded in 2012 by Sumanta Talukdar, David Grey who met while running the HUD (Head Up Display) and HMD (Head Mounted Display) group in the optics division of defence giant BAE Systems. The startup has developed a patented technology that can display a high quality, full color, see-through display for AR applications.

Twitter @Wave_Optics

Waveoptics is at the forefront of the augmented reality revolution - involves wearing a pair of everyday glasses. The technology can insert images into the real world that are digital but look completely real.

USP: Viable and accessible immersive augmented reality.

To view the full Shift 100, click here.