The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @getBetify

Betify was founded in 2013 by Samuel Haber and is based in London.

Betify is a mobile application that enables its users to play challenge-based social games. The application allows its users to create challenges that others can fulfil. They are awarded points for each challenge completed.

USP: A social game smartphone application.

To view the full Shift 100, click here.