The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @TeamPlayBrush

Playbrush was founded in 2014 by Paul Varga, Matthaus Ittner and Tolulope Ogunsina and are based in London.

Playbrush’s core team works closely with engineers and designers, as well as advisors, including renowned dentists, public health specialists, academics, entrepreneurs and investors. They make brushing teeth fun by transforming conventional toothbrush into a gaming controller

USP: A gaming controller toothbrush.

To view the full Shift 100, click here.