The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.
Mediatonic was founded 2005 by Paul Croft and David Bailey. They build large scale games for digital platforms such as smartphones, PC’s and Xbox.
Mediatonic operates a 'Games as a Service' business model which centres around serving players through games that are continuously updated with new content via the web.
USP: They create their games in house and with partners such as Activision.
To view the full Shift 100, click here.