Adludio Paul Coggins and Jacques Kotze

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @adludio

Paul Coggins is the founder and CEO of AdLudio, Paul has been working in the digital advertising industry for over 18 years, with 16 years experience in Senior Management.

Adludio (formerly Future Ad Labs) is an award winning mobile advertising business on a mission to deliver the most engaging advertising in the world. Adludio partners with international publishers to seek out those moments where people are most open to interacting with brands.

USP: Engage consumers in a meaningful way, they help brands drive positive sentiment and offer new business models for publishers.

To view the full Shift 100, click here.