The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @purechannelappsFacebook: @purechannelapps

Olivier Choron founded Purechannelapps in 2011. He has become an expert in the development and implementation of channel programmes in the high technology sector.

Purechannelapps delivers dynamic e-communications and social media enterprise-class online platforms that help organisations to reduce communication costs and amplify their social media messaging through their sales partners.

USP: Helps customers drive business growth through better enablement, communication and collaboration with their sales team.

To view the full Shift 100, click here.