The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Matt Eames and Andrew Mabbutt have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Matt Eames and Andrew Mabbutt co-founded Feefo after running several other businesses together.

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Feefo is a global ratings and reviews provider, offering genuine feedback as used by the world's most trusted brands.

USP: A global ratings and reviews solution for businesses and consumers.

To view the full Shift 100, click here.