The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Lisa Dodds has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Co-founder Lisa Dodds came up with the idea for 4thBaseCosmetics after working in a cosmetic surgery for a major blue chip company for over 10 years. Lisa found that many beautiful women were undergoing drastic and unnecessary cosmetic surgeries when she felt they didn’t really need it. Lisa believed the only thing she could spot a fault in, if anything, was the make-up on their skin.

Twitter @4thBaseCosmeticFacebook @4thBaseCosmeticsInstagram 4thbasecosmetics

4thBaseCosmetics provides a high-quality range of beauty and skincare products so all their customers can look and feel the beautiful person that they are.

USP: High-quality beauty and skincare products.

To view the full Shift 100, click here.