The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Adam Taylor and Lexi Tamasan have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

They founded after Adam’s experience of his mother’s struggle to carry heavy bags of dog food due to her arthritis.

Adam also noticed that supermarket prices were really expensive so he decided to set up a business with his partner Lexi.

Twitter @PetShopBowlFacebook petshopteam provides home delivery of over 10,000 pet products also offering a unique subscription service to ensure people don’t run out of pet food.

USP: A nationwide home delivery subscription service for pet food.

To view the full Shift 100, click here.