The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Lara Vidreiro and Filipa Neto have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting

Co-founders Lara Vidreiro and Filipa Neto were both scheduled to attend an event, but didn't want to spend money on dresses that they would probably only wear once. That's where the idea of Chic By Choice came from. The co-founders were just 21 at the time and left Portugal soon after to move the business to London.

Twitter @chicbychoicecomFacebook @chicbychoiceworldInstagram chicbychoiceworld

Chic by Choice lets users hire evening dresses and ball gowns for special events letting people rent designer wear for much less than it would be to buy them.

USP: Affordable rental platform for designer wear.

To view the full Shift 100, click here.