The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Kate Unsworth has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

After realising a 'customizable connectivity' tool didn't yet exist, Kate Unsworth decided to quit her job and build it herself.

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Vinaya is a tool that would allow people to facilitate how connected they wanted to be throughout the day and filter the notifications that mattered most. Vinaya’s first product is Alturis, a collection of mindful wearable technology in the form of smart high-end and high-tech jewellery.

USP: High-end wearable technology jewellery enabling notifications from your phone.

To view the full Shift 100, click here.