The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @playgen

Play Gen was founded in 2001 by Kam Star and is based in London.

PlayGen is an integrated research & design studio delivering applied games, gamification and simulations.

USP: An integrated R&D studio.

To view the full Shift 100, click here.