The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @PlayMob

PlayMob was founded in 2011 by Jude Ower.

Playmob is a cause marketing platform designed for forward thinking organisations that have big audiences, strong values and a deep commitment to doing good. They bring brands into games.

USP: Playmob weave a brand's narrative into games.

To view the full Shift 100, click here.