The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @mygravity.coFacebook: @mygravity.coJohn Goldader and Alexander Browne founded Mygravity. John has more than 18 years of experience leading and building teams across cultures and in complex organisations. Alex has a background in facilitating large scale architecture governance and business case generation.

Mygravity bring leading solutions to optimise processes, products, and services without relying on having your data. Their first product, My360 brings a new generation of loyalty programme capability combined with personal data ownership.

USP: An integrated loyalty and marketing solution for businesses online and in-store.

To view the full Shift 100, click here.