The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @boomApp_coFacebook:

Joao da Maia Jorge and Nuno Moutinho founded boomApp to make every video interactive with boomApp.

boomApp is an exclusive technology that recognises millions of videos and images under 5 seconds.

USP: Augmented Reality for video.

To view the full Shift 100, click here.