The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @BoneLoaf

Boneloaf was founded by three brothers James, Jon and Michael Brown in 2011. In June 2014 the three members of Boneloaf were joined by friend and illustrator Jason Pugh.

Boneloaf was setup 'to make games and toys informed by an adolescence spent watching bizarre Filmation and Hasbro cartoons, playing multiplayer arcade and console games, and drawing silly characters'.

USP: A small independent game studio currently making a series of experimental multiplayer party games.

To view the full Shift 100, click here.